Media
main media types:
- Film
- TV
- Publishing
- Music
- Games
- Radio
NRS social grades
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers but are now used by other organisations for wider applications and market research.
| Grade | Social class | Typical occupation |
|---|---|---|
| A | upper middle class | doctor, solicitor, barrister, accountant, company director |
| B | middle class | teacher, nurse, police officer, probation officer, librarian, middle manager |
| C1 | lower middle class | junior manager, student, clerical/office workers, supervisors |
| C2 | skilled working class | foreman, agricultural worker, plumber, bricklayer |
| D | working class | manual workers, shop worker, fisherman, apprentices |
| E | underclass | casual labourers, state pensioners |
The grades are often grouped into ABC1 and C2DE and these are taken to equate to middle class and working class respectively.
Source: wikipedia
News corp
Holdings:
Click here to view all the media companies News corp own.
With all this power in the media Rupert Murdoch (owner of News corp) could easily make the world change their mind about something e.g. a British election.
There are companies that monitor how many people watch or listen to certain types of media.
BARB is a company that monitors TV programs to find out how many people watch a certain program. This information is sold to television stations. Advertising companies will pay a certain amount of money based on the number of people watching the television program.
BARB numbers work this out so the higher the BARB numbers, the more money the television station will make.
Since there are many television stations there are times where BARB will record zero viewers for certain programs.
RAJAR is the official body in charge of measuring radio audiences in the UK.
Here is the results from the survey rajar get completed.
All the different media industries divide there audiences up to deal with them in different ways;
|
Music |
Games | Cinema |
| Can’t predict the market | Cover the genre’s or types of games | Features in common with music industry and games |
| Portfolio management (a lot of products of different types) | To address a demographic | Cover the genres |
| Many products | Few products | More products then games but uncertain market |
|
TV |
Radio | Press |
|
| Make a variety of programmes in genre types | Make a variety of programmes in genre types | Small numbers of national papers (8) each appeals to a demographic |
|
